Let’s dive right in!
What is Digital Marketing For Jewelers?
Digital Marketing is the promotion of your products and services using digital mediums including Google, social media, and more.
The ultimate goal is to convert people and make them your ideal customer for years to come!
Why Your Jewelry Store can’t survive without digital marketing?
1 Your competitors are leveraging digital marketing.
2 Almost 57 percent (4.48 billion) of the world population is on social media. Your ideal customers are on social media, what can be a little better reason than this to opt for digital marketing?
3 No matter how good your jewelry is, without marketing it would be hard to sustain your business. There would be no visibility, no brand. When people do not know about your brand, how could they even wonder about making a purchase even in their dreams?
4 Wondering to go for billboard or radio marketing?
Digital marketing is far more affordable and effective than these traditional methods.
5 Know your audience better.
The products they are interested in more, what are their problems concerning jewelry.
6 Target your audience better.
Why even waste your pennies on people who would never in their dreams buy from your store?
Well, with digital marketing as well we can’t be sure about who would be interested, but we can target a specific group of people based on their age, income, nature, location, and more.
Mind-Blowing Statistics concerning online shopping
1 43% of global shoppers research items online through social networks.
2 SEO and email are the best traffic sources for eCommerce.
3 Over 75% of people are shopping at least once a month online.
4 63 percent of people begin their shopping journey online. Most of the time, they use Google or Amazon for research.
5 An estimated 2.14 billion people buy goods online worldwide.
6 Not a big surprise! Nearly half of customers buy more on mobile than in-store.
7 62 percent of online consumers buy at least once per month.
New ways to attract more clients to your Jewelry store
1 Scribble problem-solving blog posts to charm future clients
Once someone asked ‘What is the best way to drive visitors to the website?’
Problem-solving content is the answer.
Either you can share on your website we are the best, we are leading, that kind of stuff or solutions to the problems your customers face, the choice is yours.
Comment below what would you like to read if you have given these two choices.
A website without visitors is of no use, right?
Use this amazing way to drive traffic.
People get aware of your brand.
Over a while, you can gain the trust of your audience using this approach.
They would be more than happy to buy from you.
2 Repurpose content
So, you have already created an awesome piece of content i.e. problem-solving content, now you can repurpose it for other platforms as well.
You can convert it to graphic, infographic, video, podcast, gif, and what not and distribute it on all the platforms including Facebook, Instagram, Youtube Shorts, Anchor, Reddit, Quora, and the list goes on.
3 Create a powerful brand on social media
So, all the points are interlinked with one another.
As you have already created the inspiring piece of content in every possible format possible.
Publish this premium quality content on all social media platforms consistently.
It will help you gain trust, build loyalty and eventually generate sales.
It is quite surprising, but people will come by themselves to make a purchase and you don’t have to run behind them all the time.
Isn’t it interesting?
4 Leverage Instagram Reels
Instagram Reels are trending and popular now.
According to the statistics, the Instagram app downloads had drastically increased by 11.4% after the release of Reels in India.
Not only this, the average time spent on Instagram shooted up by 3.5% in India.
No matter how busy an individual is, they would love to spend at least half an hour on the reel.
You don’t even need to execute ads on reels, the organic reach itself is more than enough to reach out to a massive audience.
Beautiful ideas for your mini 15 to 30 seconds reel video
1 Create Behind the scenes video of you making jewelry
2 Share your products. Also, how to wear it.
3 Provide answers to questions you get asked most of the time
4 Share styling tips and advice
5 Share testimonials
6 Feature your clients
26 Best Jewellers in Udaipur
1 D.P. Jewellers
Address – 17, Nyay Marg, Court Choraha, Madhuban, Udaipur, Rajasthan 313001
Contact no. – 0294 241 8712
2 Alankar Jewellers
Address – 8, Hajareshwar Colony, Court Circle, Hospital Road, Udaipur (Raj.)
Contact no. – 9829138337
3 Prateek Jewellers
Address – 26, Ground Floor, Bhatt Ji Ki Badi, Near GBH American hospital, Udaipur, Rajasthan 313001
Contact no. – 096499 65895
4 Darshan Jewellers
Address – Icon building, Madhuban Bank St, Madhuban, Udaipur, Rajasthan 313001
Contact no. – 099294 95216
5 Swarn Lake Jewellers Pvt Ltd
Address – 40, Moti Chohatta, Udaipur, Rajasthan 313001
Contact no. – 099824 13983
6 Dhanshree Gems & Jewels
Address – 21 A Charak Road, Scheme Main Road, Ambamata, Udaipur, Rajasthan 313001
Contact no. – 9461385858, 9462222318
7 Tribhovandas Bhimji Zaveri
Address – New Fatehpura, Panchwati, Udaipur, Rajasthan 313001
8 Shubhlaxmi Jewellers Udaipur
Address – 23, Moti Chohatta, clock tower, Udaipur, Rajasthan 313001
Contact no. – 0294 241 7636, 9414164634, 9352500293
9 Auric Jewels
Address – Niranjan Enclave, opp. Taxi Stand, Panchwati, Udaipur, Rajasthan 313001
Contact no. – 094147 37456
10 Sunder jewelers
Address – 8, Bhatt Ji ki Badi, Udaipur, Rajasthan 313001
Contact no. – 09929716022
11 Gujrat Jewellers
Address – Hathipole, Chamanpura, Udaipur, Rajasthan 313001
Contact no. – 098871 11514, 94144 70844
12 Rajasthan Gems
Address – Akruti Complex, Opposite Saheli marg, St. Marry’s Link Road,4, New Fatehpura, Udaipur, Rajasthan 313001
Contact no. – 97990 03398
13 BMS Jewellers
Address – 27, Panchwati Circle, near Lok Kala Mandal, Udaipur, Rajasthan 313001
Contact no. – 094133 19556
14 Sandal Jewellers
Address – Chohtta Chetak Rd, City’s Prime Health Care Area, Udaipur, Rajasthan 313001
Contact no. – 0294 320 2030
15 Rajawat Jewellers
Address – Ground Floor,14 Ratnam complex Bhatt Ji ki bari, Madhuban, Udaipur, Rajasthan 313001
Contact no. – 0294-2422791
16 Bhartiya Jewellers
Address – Ghanta Ghar, Clock Tower, Udaipur, Rajasthan 313001
Contact no. – 0294 2521346
17 Kalyan Jewellers
Address – Delhi Gate, 8, Surajpole Delhi Gate Scheme Town Hall, Road, Udaipur, Rajasthan 313001
Contact no. – 08071967 829
18 GR DiamondS
Address – 157, Sindhi Bazar Rd, nr. Telio Ki Mataji, Moti Chohatta, Nada Khada, Udaipur, Rajasthan
Contact no. – 09799442584
19 Jewel Lake Jewellers
Address – 25, Residency Rd, Sardarpura, Bhopalpura, Udaipur, Rajasthan 313001
Contact no. – 094689 77775
20 The Silver Treasure
Address – Ground Floor Plot no 02, 100 Feet Rd, near Royal Rajvilas, Shobhagpura, Udaipur, Rajasthan 313004
Contact no. – 0294 2521346
21 Shringar Jewellers
Address – 1, Residency Rd, Sardarpura, Bhopalpura, Udaipur, Rajasthan 313001
Contact no. – 096808 37683
22 Mayura Jewels India Pvt Ltd
Address – City Center Mall, 20-BHATT JI KI BARI, Madhuban, Udaipur, Rajasthan 313001
Contact no. – 0294 242 4811
23 Sojatia Jewellers
Address – RJ SH 32, Near Tehsil Girva, Madhuban, Udaipur, Rajasthan 313001
Contact no. – 0294 241 0331
24 Lavanya Jewellers
Address – 250/25 Panerion Ki Madri, Opp Govt Sr Sec School, Udaipur, Rajasthan 313002
Contact no. – 097857 29753
25 Diva Diamonds
Address – 101, Lehar Apartment, Bhupalpura, Udaipur, Rajasthan 313001p Govt Sr Sec School, Udaipur, Rajasthan 313002
Contact no. – 093144 45933
26 Shree Charbhuja Jewellers
Address – Varun Mall Bhadbhuja Gati Udaipur
Contact no. – 9001981504/7742126879