Why your beauty salon can’t survive without digital marketing?
Imagine a scenario of a 20-year-old girl, Shruti.
Tomorrow is the birthday of her best friend, who is more like a family member to her.
She has even organized a surprise party for her.
She wants to look great on that day.
She needs to get her hair done perfectly.
So, she searched on Google for the best salon in Udaipur.
She is looking for the best one.
Now, what if your salon was ranking at the first position, meaning your salon displays first in the Google results.
Either she will visit your website or directly call you through Google my Business Listings.
This is how you end up converting only with the help of SEO. SEO helps to put your salon in front of your customers.
Also, when they need your services the most.
Secondly, if you were not showing up here and maybe your website is showing on the second page.
In the worst case, your salon is even don’t exist on Google.
Straightforwardly, you are letting your competitors win so easily by even not trying to show up yourself.
Whichever salon comes at the first position, they will be going to choose them, not you.
This is why your beauty salon can’t survive without SEO or digital marketing.
Consider a second scenario here.
Imagine your beauty salon has an excellent social media presence.
You are posting interesting updates, posts, stories, videos, connecting, engaging with your audience, and whatnot.
You have already posted so quality content that Shruti is already impressed by your salon.
You have made a genuine virtual relationship with her.
Also, she knows your salon already and your excellent work.
I am not saying it would happen in a single day.
It might take a long period to build a solid presence on social media, but after you make it, the results are miraculous.
Whenever she wants to go to a salon, the one that will pop up in her mind would be yours only.
Now imagine you have no authoritative presence on social media platforms.
Maybe you have not yet created an account or business page.
Even if you have created but there are no quality posts there.
5 Fastest Ways to Get More Customers to Your Salon:
1 Post attractive pictures and videos
Interesting and catchy content is what sets you apart from your competitors.
It is the best way to charm and win the hearts of your ideal customers.
Capture the attention of your audience with your hypnotizing phrases, amusing comments, and beautiful lively pictures.
It will lead to more attention and craving of your customers towards your brand.
They can even turn into your loyal fans for life.
Firstly, you should know your audience clearly who are they, what are their desires, what makes them happy, sad, angry, and more.
After figuring out this, you can also create interesting and engaging content for them.
Never forget your brand theme in the process.
You can post amazing pictures and videos on social media.
The most popular thing these days is reels.
You can create reel videos of before and after, hair transformation, after makeup, behind the scenes, the whole process of styling hair, etc, etc.
2 Never compromise on posting your client’s pictures or videos
When you will display the results your business has generated so far to your future customers, what can be more trustworthy than this?
If you provide excellent service to your initial customers they would be more than happy to let you record a video and share it on social media.
Even a single testimonial video could bring a huge spike to your salon.
You can post it on social media, share it with your family and friends group.
There is no doubt showcasing your work can attract a hell of a lot of customers.
Just do it and see the magic!
No matter if your posts are entertaining, funny, classy, problem-solving, classy, or even boring, it is all good if your audience is loving it.
3 Treat your social media pages as your mini-website
Don’t have the budget now to go for developing your website and stuff.
You can simply begin with social media platforms and especially Instagram.
Showcase your art, work and beautify your Instagram feed.
Use social media platforms as a tool and offer a pleasant experience to your dear audience.
Also, make sure all the information like your business, location, logo, business hours, website, services, etc is mentioned accurately on the profile just like you do on a website.
4 Use Local Marketing
Local Business Listing is the easiest and excellent way to boost up traffic to the salon.
People check the reviews and ratings on Google, based on that they decide the salon they should visit.
People can even directly call your salon and book appointments.
The position of your salon in the results matters a lot.
If your salon ranks on the third page or even the second page on Google, Local listing could never boost up your salon customers.
If you want to rank your salon on the first page or position, all you need is local SEO.
Looking for local SEO experts in Udaipur, we are at your service.
5 Keep yourself updated with trends
By using trends in your social media posts, your organic reach can boost up like hell.
This is one of the excellent and easiest ways to boost up audience or viewership.
Trends will help your posts go viral.
Once they get viral they will reach out to numerous people and bring in more customers for your salon.
You are getting a wider reach without using any paid ads.
What can be more beautiful than this?
Top 10 Salons of Udaipur
1 First Impression Heritage Salon & Academy
Address: 1st Floor, 23-A, New Fatehpura, Panchwati, Udaipur, Rajasthan 313001
Phone no. 094142 28829
2 Vaidavya Hair Salon
Address: 196 Garh Magri, Shobhagpura, Udaipur, Rajasthan 313001
Phone no. 098879 96116
3 NICC Beauty Salon
Address: Chhabra Niwas, behind Hotel Yois, Block B, Kumharon Ka Bhatta, Meera Nagar, Udaipur, Rajasthan 313001
Phone no. 097831 28050
4 Sparshana Spa & Beauty Salon
Address: Raj, 9, Garden Road, Ground Floor in Hotel Vishnupriya, Udaipur-313001, Gulab Bagh Rd, Udaipur, Rajasthan 313001
Phone no. 080944 29964
5 Style Salon & Makeover Studio
Address: 7, City Station Rd, Toran Bawri, Jawahar Nagar, Udaipur, Rajasthan 313001
Phone no. 091668 41853
6 Taj Hair Salon & Spa
Address: Plot No 3, 100 Feet Rd, Shobhagpura, Udaipur, Rajasthan 313002
Phone no. 099821 66677
7 Attractive Salon & Academy
Address: 1st floor, above HDFC ATM, near National Misthan Bhandar, Sector 4, Hiran Magri, Udaipur, Rajasthan 313002
Phone no. 096491 17470
8 Radiance Beauty Point
Address: 416, First Floor, Near Indian Oil Petrol Pump, Sector 4, Hiran Magri, Udaipur, Rajasthan 313001
Phone no. 099281 89505
9 Bounce Salon & Makeover Studio
Address: First Floor, Centrum, Sukhadia Cir, above Shivam optical, Panchwati, Udaipur, Rajasthan 313001
Phone no. 073578 33111
10 Kushagraa Beauty & Makeup Studio
Address: 458, Shastri Nagar, Khempura Choraha, Rajasthan 313001
Phone no. 9784917664